Link to my Project

Link to Brasileiro Tours of Florida

Module 4 Challenge Assignment: 3,2,1 Launch

Background: In this unit, you have gained knowledge about WordPress and learned about website planning, design, and structure. Now, it’s time to apply what you’ve learned and launch your own small WordPress website.

Objectives:

The objectives of this assignment are to:

      • Build a new WordPress site using your knowledge of planning, design, and structure.
      • Create and modify content for the website.
      • Establish a logical site structure.
      • Apply visual hierarchy principles to the content.
      • Implement an objective-driven content strategy for pages and posts.

Instructions:

For this assignment, you will launch a new WordPress site from scratch for a fictitious local business. Follow these guidelines:

      • Business name: Choose a name for the business.
      • Business type: Local tour guides.
      • Background: A group of local tour guides who offer walking, foodie, and wine-bar tours. They are experts on the community’s history and culture.
      • Goal: Become a go-to source for visitors who want to experience the community through a local’s perspective.
      • Objective: Drive more leads through an attractive and easy-to-navigate website.
      • Target audience: Men and women; 30-50 years old; travelers who seek bespoke and exclusive experiences.
      • Brand voice: Open-minded and adventurous.

To complete this assignment, follow these steps:

    1. Plan your small-business website.
    2. Launch a new WordPress site. Choose a theme for your business or modify the default theme.
    3. Create at least six pages for your site:
          • Homepage: Provide a concise presentation of your business.
          • About page: Share an in-depth explanation of the business, including your story, value proposition, and customer profiles.
          • Services page: List concise descriptions of the services your business offers.
          • Testimonials page: Include at least three short testimonials from fictitious customers.
          • Contact page: Provide relevant information and a contact form, including a Google map pinpointing the business location.
          • Blog page: Publish at least two blog posts, incorporating visual hierarchy techniques and multimedia elements.
    4. Structure your site logically by including appropriate menu items.
    5. Write a maximum half-page report on the planning process, detailing any surprises or challenges that arose and explaining the rationale behind your site choices. Include goals, objectives, and any encountered surprises or challenges.

Remember to:

      • Use visual hierarchy principles to design your pages.
      • Create objective-driven content.
      • Utilize multimedia elements to enhance the visual appeal and interactivity of your content.

Important:

To comply with WordPress’s terms of service, make sure to include a disclaimer stating that your website is for educational purposes only. Use fictitious contact details and clearly indicate that they are not genuine. Avoid collecting sensitive information or misrepresenting yourself.

Required Deliverables:

You need to deliver the following:

      • A minimum six-page WordPress site including a homepage, about page, services page, testimonials page, contact page, and blog page.
      • A clear, detailed, and insightful report (maximum half-page) on the site planning process, highlighting any surprises or challenges encountered and explaining the rationale behind your site choices.
      • Share the site URL with your instructor for review in Google Doc format.

Bonus:

For bonus points, you can:

      • Create at least one submenu linking to new optimized pages with content.
      • Add “related posts” blocks to your blog posts.
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