Module 5 Challenge Assignment: Calling an “Auditable”
Background: In this module, you have learned about search engine optimization (SEO) and its best practices. In this challenge assignment, you will apply your skills by auditing a website and providing recommendations for SEO updates.
Objectives:
The objectives of this assignment are to:
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- Apply best practices to audit a website and identify elements that impact its SEO.
- Develop recommendations for improving the website’s crawlability and ranking in search engines.
- Create a presentation that showcases the recommended updates and provides a rationale behind them.
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Instructions:
For this challenge assignment, imagine yourself as an SEO professional auditing the website of Hedge House Furniture. Your task is to review various elements of the website’s SEO and provide recommendations for improvement.
The elements to review during the audit include:
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- Keyword usage
- Website content (text and visual elements)
- Search listings
- Internal links
- Page speed
- Canonicals
- Sitemap, robots.txt, and REP tags
- Backlinks
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Using your findings from the audit, create a presentation using Google Slides that highlights your recommended updates and provides an explanation for each recommendation. The presentation should include the following information:
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- A keyword strategy that considers the site’s target audiences and their stages in the conversion funnel.
- Optimizations for content pages and internal linking structures.
- Recommendations for updating metadata to improve search listings and search engine crawling capabilities.
- Outreach efforts to improve the number and quality of backlinks.
- Recommendations for future content ideas to continuously improve the website’s SEO.
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Required Deliverables:
You need to provide a slide presentation that covers the following elements:
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- A keyword strategy that demonstrates an understanding of the site’s target audiences, conversion funnel, and current keyword strategy.
- Recommendations for updating current content, including text, images, and links, to make the site more valuable, engaging, and comprehensive.
- An internal linking plan that establishes logical connections between related topics.
- Metadata recommendations for search engine listings and technical improvements.
- Recommendations for 2-3 future content ideas to enhance SEO.
- A backlink strategy outlining the analysis process, target keywords, and recommended webpages for backlink requests.
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Bonus:
You have the option to provide a spreadsheet that developers can use to implement the technical recommendations. The spreadsheet should include information on canonicals, sitemap inclusions, REP tags for each page, and a robots.txt file for the site.