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Module 11 Challenge Assignment: Retargeting Re-Do

This assignment focuses on creating a retargeting campaign brief for a company and building a website engagement-based retargeting audience in Facebook Ads Manager.

The objectives of the assignment are as follows:

      1. Summarize retargeting strategies and best practices in a campaign brief for a company.
      2. Explain how retargeting can increase performance at all stages of a company’s conversion funnel.
      3. Build a website engagement-based retargeting audience in Facebook Ads Manager.

Instructions:

      1. Make a copy of the campaign brief template and fill in “Section 1: Google Ads Remarketing Campaign” for the brand promoted in Part 1 of the Module 9 Challenge.
            • Include details such as brand and industry, business objective, campaign summary, Google Ads campaign goal, remarketing audience(s), location targeting (if any), conversion funnel stage(s), tactics, and KPI(s).
      1. Fill in “Section 2: Facebook Ads Manager Retargeting Campaign” for the brand promoted in the Module 10 Challenge.
            • Include details such as brand and industry, business objective, campaign summary, Facebook marketing objective, retargeting audience details, location targeting (if any), conversion funnel stage(s), tactics, and KPIs.
      1. Build the retargeting audience(s) for the second campaign in Facebook Ads Manager and capture screenshots of the steps taken. Create a slideshow to demonstrate technical proficiency.

Required Deliverables:

      1. Filled-in copy of the campaign brief template.
      2. Slideshow with screenshots showcasing the process of building the Facebook retargeting audience(s).
      3. Completion of the student activity, Dashboard Challenge (Activity 11.3.7), and submission of the dashboard in a Google Sheets document.

Important Notes:

      • The assignment can be completed gradually after each lesson, following the provided guide.
      • Caution should be exercised when setting up ad campaigns to avoid unintended publishing or spending.
      • Adherence to Google Ads policies and Facebook’s Advertising Policies is crucial to avoid account suspension.

Remember, the assignment requires a combination of strategic thinking, technical skills, and attention to detail to develop effective retargeting campaigns.

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