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Module 10 Challenge Assignment: Can You Feel the (Brand) Love?

In this assignment, the focus is on developing a multi-platform social media campaign to build a company’s reputation as a great place to work and a beloved brand. The objectives of the assignment are as follows:

      1. Develop a strategy for a multi-platform social media campaign to enhance the company’s reputation.
      2. Justify the use of each social media platform based on user behavior.
      3. Build out a campaign in two of the following ad platforms: Facebook Ads Manager, Twitter Ads, and LinkedIn Campaign Manager.

Instructions:

      1. Select a company known for being loved by both employees and customers, or choose from the provided options.
      2. Choose two social media platforms for your campaign (except both Facebook and Instagram).
      3. Open a new Google Slides deck and answer why you selected these two platforms and how advertising on each will build the company’s reputation.
      4. Begin building the campaign on one of the chosen platforms, capturing screenshots of each step and adding them to the slide deck. Include details such as campaign objective, audience targeting, placements, and ad creative selections.
      5. Justify the campaign parameters by answering questions in the slide notes, covering campaign objective, audience targeting, placements, ad creative format (image or video), and how the creative tells a story about why employees and customers love the company.
      6. Repeat steps 4 and 5 for the other chosen platform.
      7. Create an 8-10 slide Google Slides presentation with sections for each platform, including campaign objective, audience targeting, placements, and ad creative. Provide strategic justification in the slide notes.
      8. Complete the student activity, Chart It! (Activity 10.5.10), and submit the bar chart, pie chart, and combo chart in a Google Sheets document.

Important Notes:

      • The assignment can be completed progressively after each lesson.
      • Follow Facebook Community Guidelines when using personal Facebook profiles for the assignment.
      • Be cautious when adding payment methods to social ad accounts and ensure adherence to advertising policies to avoid account suspension.

Remember, the assignment aims to showcase your ability to develop an effective social media campaign and justify the platform choices based on user behavior.

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