Link to my Project Module 13 | Final Project Assignment: Reward the Customer Summary In the final project assignment, students are required to develop a marketing plan and campaigns for a loyalty program to re-engage past customers and encourage future purchases. The...
Link to my Project Module 12 Challenge Assignment: Auto Automation This assignment focuses on planning an automated marketing campaign for Fisker, an electric car manufacturer, with the goal of increasing the percentage of website visitors who convert to making a...
Link to my Project Module 11 Challenge Assignment: Retargeting Re-Do This assignment focuses on creating a retargeting campaign brief for a company and building a website engagement-based retargeting audience in Facebook Ads Manager. The objectives of the assignment...
Link to my Project Module 10 Challenge Assignment: Can You Feel the (Brand) Love? In this assignment, the focus is on developing a multi-platform social media campaign to build a company’s reputation as a great place to work and a beloved brand. The objectives...
Link to my Project Module 9 Challenge: DisPLAY On, DisPLAYas In this module challenge, you are tasked with developing a display ad campaign for a local tour guide business. The objective of the campaign is to generate brand awareness and make the business a household...
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